Who or what is your favorite?



Back when I was in ad sales I always loved “Best Of” season.  It’s a chance for the readers (us) to choose our favorite places to go and services to use in the area.  It’s a time to acknowledge the mom & pop shops that normally don’t get much exposure, the people that work hard for us to enjoy their products and to give honor to the places we love to go.  Once the favorites are chosen it gets wrapped up full of gracious thank yous and articles into a publication that people really do keep around all year.

As an ad rep, I had the pleasure of going to the business owners to tell them they were voted the best.  I received reactions across the board, some would laugh, some think it’s fixed, it’s the ones who understand what an honor it is that were most special to me. I posed for lots of pictures holding up plaques, even waited for someones parents to show up. I’m telling you, there is no feeling in the world that compares to seeing someones eyes tear up when they hear they were voted as The Best (Insert category here).

I am on the other side of the desk now with Nola Aronson’s Advanced Audiology and we need your support to vote! Nola has provided this community with quality hearing care for almost 30 years.  If anyone should have the Best of SCV Ribbon displayed on their door it should be Nola Aronson’s Advanced Audiology! 

Voting ends at midnight and we would appreciate if you would click here to vote for Nola Aronson’s Advanced Audiology. Look under “Medical” then “Audiologist.”

Thank you in advance for your support.




Are you afraid?

You know that feeling when you wake up with butterflies in your stomach? Your head is filled with anticipation, a crippling fear of what may come next on a big day. It could be a test at school, a meeting at the office, or anything else scary you have to do or say. Imagine all the planning time we lose while worrying.  If we could turn our fear into excitement, don’t you think we would have better results?

I honestly think people might be more afraid of the audiologist than the dentist, and we don’t cause any kind of pain here. A friend of mine confided to me that he was afraid to be seen in the community wearing hearing aids.  Seriously. Afraid of a little hearing aid?

Let’s get excited about better hearing! Imagine yourself living a life of hearing with crystal clarity.  Even the “bulkiest” pair we carry, still pretty much disappears behind your ear.  We even have a hearing aid that’s so invisible even someone whispering in your ear wouldn’t see it.  That same friend of mine is now wearing his hearing aids all over the place.  He was so blown away with what a difference it made in his life, that now he tells people they are there… otherwise they would never know!

Lyric Invisible Hearing Aids

Is That The Phone… or are your ears ringing?

Man-blocking-his-ears-because-of-noise-1847214By, Jennifer Ramos
for Nola Aronson’s Advanced Audiology

Audiologists like Nola Aronson, M.A. can answer that question and help with all types of hearing issues. Nola’s main goal is to help her patients bring the communication back in so they can lead fuller social lives.

In addition to helping people amplify & fine tune their hearing, Nola Aronson’s Advanced Audiology can help with many conditions such as tinnitus.  You know that feeling when your ears keep buzzing after being exposed to loud noise? For most of us that goes away pretty quickly and does not come back. For some people, it’s like there’s a symphony going on in their head (only it’s not a pleasant musical).  It could be a whooshing, hissing, or buzzing sound that ranges from barely to very noticeable.  Tinnitus can develop in the outer, inner or middle ear, and can also stem from a brain abnormality. Some possible causes might be fluid infection of the middle ear bones or ear drum (tympanic membrane), Damage to the microscopic endings of the hearing nerve in the inner ear, Loud noise exposure, Medications (as simple as aspirin), Meniere’s syndrome. In very rare cases, tinnitus could be a symptom of serious problems such as a brain aneurysm or acoustic nerve tumor.  It’s one of those things that’s probably nothing harmful but it’s a good idea to get it checked out.

When you arrive you will be greeted with a smile at the check-in desk, and will soon discover that you are treated like family, complete with a waiting room stocked with coffee and munchies.  Your hearing care professional will run some simple tests and let you know if Advanced Audiology has a solution that might help you. With tinnitus, the bad news is there is no cure. The good news is at Nola Aronson’s Advanced Audiology, we carry devices such as Starkey’s XINO Tinnitus that are designed to help alleviate the symptoms. It’s just a matter of you giving us a call to answer a few questions. We can help you out with a FREE screening, and if needed, a *no-obligation trial to hear for yourself how Nola Aronson’s Advanced Audiology can help you live your life free from concern about hearing.

Nola Aronson of Advanced Audiology has been helping SCV hear better since 1987. Advanced Audiology is located at 23822 Valencia Blvd., Suite 103 in Valencia, California. For more information or to see if you qualify for a free screening, please call (661) 253-EARS (3277).

*a 100% fully refundable deposit is required for the trial.

Communication Is The Key!

I do a lot of networking for my job here at Advanced Audiology… not really just for my job. I mean I actually enjoy being out and sharing how we love to help people hear better. You never know how you could help each other when you first meet new people. Usually these networking events take place where there is a lot of noise and activity going on.  That’s great for people with normal hearing.  When your hearing is outside the normal range, it proves to be difficult time and again attempting to stay in the conversation.  What happens is certain sounds drop from your hearing and usually very gradually over time it becomes more and more noticeable until you can’t ignore it any more.  Sounds like F and S get mixed up and that’s where the inappropriate responses come from what you thought you heard … there is a huge difference between “fatter today” and Saturday.

We did a little exercise at a staff meeting to find out what everyone’s favorite sound is.  Approximately 30% of us preferred most to hear the laughter or voice of our loved ones. Whether you consider yourself a master networker or a novice, life is about the relationships and conversation we share with our friends and loved ones.   While in the networking world relationships need to be created quickly and to do that you can’t afford to not hear clearly.  Communication is the key that unlocks the invisible door between 2 people, and you want to make sure you’re able to hold up your end of it by listening as you hear.

We are on a mission to make sure that everyone who needs it is able to get their hearing screened… It’s fast, easy and fun!  At Advanced Audiology we will make sure that you are hearing at your optimum best. Give us a call at 661-253-3277 and answer a few questions to see if you qualify for a FREE hearing screening.

Nola Aronson of Advanced Audiology has been helping people hear better since 1987.  We are located at 23822 Valencia Blvd #103 in Valencia, CA 91355.


Keep your community safe and your ears safer…

policecarI know some of you want me to talk about Starkey’s Made for iPhone hearing aid event we’re having May 6th – 8th… Maybe I’ll go into more detail about that next week.

For now, I’m here to share about Nola Aronson’s Advanced Audiology employees springing into action to help a patient above and beyond his hearing. We do get patients here of all ages, with our main audience being the senior crowd.  Without mentioning any names, we had a 97 year old man who suddenly felt dizzy and lost his balance in our lobby, he looked pale and nearly fell over.  His wife advised Carolina, our office manager that they had just come from the cardiologist. Without any doubt, question or panic Carolina dialed 911 and we sat him down to let him sip water while we waited.  Less than 15 minutes passed by and we had a lobby full of firemen & paramedics. The gentleman who had taken ill was a retired CHP who commented that he hated to be “the one causing all the trouble.” It reminded me that the reason he is our patient probably has nothing to do with old age, but due to the career he chose exposing him to gunshots and other loud noises. I started thinking about how our firemen, police officers and paramedics are out there trying to keep us safe while they hear sirens all day.  I hope they’re wearing earplugs whenever possible, even the inexpensive kind from the pharmacy are better than nothing.  If you are looking for serious protection, we offer custom ear plugs that allow only a certain level of noise in to help protect your ears from future damage.

Back to the story now, he of course refused to be transported to the hospital so we  insisted to at least drive him, his wife and his car home.  At Nola Aronson’s Advanced Audiology we treat you like family, so much so, that sometimes we might insist on driving you home.  If your career path is leading you through a noisy environment please call 661-253-EARS (3277) and let’s see if we can get you in here for a free screening. 


Why should I bring my wife with me for a hearing screening?


Here’s a question I am asked several times a day.  “I’m an adult and I make my own decisions, why do you want me to bring in a loved one for my hearing screening?”

First of all, people with hearing loss are not the only ones affected by it. How frustrating is it to have a conversation with your significant other when they can’t hear you or when you can’t hear them?  I know first-hand that it causes a rift in any relationship when there’s a breakdown in communication.    In some situations, your Advanced Audiology Hearing Care Professional will help educate your significant other on communication strategies that will help you both be heard.

The providers will also use the familiar voice during the consultation to demonstrate how you are hearing them with and without hearing aids.

If loss is indicated during your testing process, the Hearing Care Professional will have you try on the latest digital hearing devices in our office.  At this point, your friend or family member’s voice would be used to help the doctor adjust the sound quality on the aids for your exact needs.  I recall a patient leaving here elated because his wife sounded like his young bride all over again after years of not being able to hear her voice well.

As you can see, hearing loss is a family matter and it’s a good idea to bring a friend or family member for moral support, to cheer you on through the process, and to help you remember all the information you will be given during your visit.



Hearing Test or Hearing Screening?

You’ve seen and heard ads offering a FREE Hearing Screening and you’re wondering what exactly that means.  What is the difference between a test and a screen? How do I know which one I need?

First of all a screening is just that, a screening.  It’s a basic pass or fail situation that lets you and your audiologist know that further testing may be required.  If the screening is “failed”  in some cases we will send you to your primary care physician to get a referral for us to perform a full diagnostic hearing test and find out exactly what’s going on.

We are on a mission to help as many people as we can to hear better, so we have made it easy to qualify for a FREE screening. If any one or more of the following statements are true then give us a call to schedule your screening.

  • You are age 55 or over.
  • Have trouble hearing when background noise is present.
  • Your loved ones suggest that you should get your hearing tested.
  • You play the TV or Radio too loud.

Whether you are coming to Advanced Audiology for a full diagnostic test or a simple screening you will soon find out that we treat you like family.  Not the kind of family that bickers.  We are a welcoming oasis for you with snacks and coffee in our waiting room.  We understand how hard it is to admit that you have an issue with hearing, and we want to make sure that you are happy you made the choice to come and see us at Nola Aronson’s Advanced Audiology.

How Much Do Summer Noises Impact your Hearing?

Nola Aronson, M.A., CCC-A, FAAA

Summer is one of the noisiest seasons. Fireworks, trains, concerts and target practice can all be harmful to your hearing. Once hearing is damaged, it cannot be repaired.

One in 10 Americans has hearing loss that affects their ability to understand normal speech. Aging is the most common cause. However, exposure to excessive noise can damage hearing in higher pitches.

Hearing loss due to excessive noise is totally preventable, unlike hearing loss due to old age or a medical condition.

Music to my Ears, or Just Plain Noise?

I recommend using hearing protection devices for those who are exposed to excessive, loud noises and musician’s earplugs, which simply attenuate the intensity/loudness without altering frequency response.

The use of ear buds by teenagers in your life may be saving your ears from their music, but it could be damaging their ears.  The rule of thumb is, if you can hear what they’re listening to it’s too loud.

Loud Noise Permanently Kills Ear Nerve Endings

Three small bones in the middle ear help transfer sound vibrations to the inner ear where they become nerve impulses that the brain interprets as sound.

When noise is too loud, it begins to kill the hair cells and nerve endings in the inner ear. The louder a noise, the longer the exposure, and the closer you are to the source, the more damaging it is doing to your nerve endings. As the number of nerve endings decrease due to damage, so does your hearing. Nerve endings cannot be healed or regenerated and the damage is permanent.

Here are a few summertime tips:

  • Cover your ears: Generic, over-the-counter earplugs are inexpensive and can be found at any drugstore. They can be custom-made for comfort and durability. Buy earplugs and keep them handy in wallets, backpacks, briefcases and purses so you can pop them in when noise is loud and continuous.
  • Swimmer’s ear and cotton swabs: Swimmer’s ear is caused by painful membrane swelling due to trapped moisture in the outer ear. Customized plugs for swimming are available and a good investment to avoid painful ear infections. After swimming, tilt your head to drain the water from each ear and gently wipe the outer ear with a towel. Do not use swabs, they can actually do more damage than good
  • The plane truth: Many travelers complain about ear discomfort when the plane is taking off or landing. Yawning, swallowing or chewing gum can be effective in unplugging the ears. If yawning and swallowing are not effective, pinch the nostrils shut, take a mouthful of air, and direct the air into the back of the nose as if trying to blow the nose gently. This may have to be repeated several times during the plane’s descent.

Registered Levels for Common Sounds

Normal Conversation/Typing

60 db

Noise from highway traffic

70 db

Earplugs recommended after                        85 db
Lawnmower, power tools

90 db

Loud rock concert, car horn

115 db

Fireworks, jet engine take-off

150 db

Sound of a shotgun

170 db

Information provided by American Academy of Otolaryngology


Nola Aronson has been helping Santa Clarita hear better for over 26 years.  For more information or to schedule an appointment to have your hearing screened give us a call at 661-253-EARS (3277). Advanced Audiology is located at 23822 Valencia Blvd #103 in the Owen Patterson building across from AAA.

Harnessing Ear Power

Researchers power an implantable electronic device using an electrical potential — a natural battery — deep in the inner ear.

Deep in the inner ear of mammals is a natural battery — a chamber filled with ions that produces an electrical potential to drive neural signals. In the journal Nature Biotechnology, a team of researchers from Harvard Medical School, MIT, the Massachusetts Eye and Ear Infirmary (MEEI) and the Harvard-MIT Division of Health Sciences and Technology (HST) demonstrates for the first time that this battery could power implantable electronic devices without impairing hearing.

The devices could monitor biological activity in the ears of people with hearing or balance impairments, or responses to therapies. Eventually, they might even deliver therapies themselves.

The new chip, equipped with a radio transmitter, is powered by a natural battery found deep in the mammalian ear. Patrick P. Mercier/MIT

In experiments, Konstantina Stankovic, HMS assistant professor of otology and laryngology at MEEI, and HST graduate student Andrew Lysaght implanted electrodes in the biological batteries in guinea pigs’ ears. Attached to the electrodes were low-power electronic devices developed by MIT researchers. After the implantation, the guinea pigs responded normally to hearing tests, and the devices were able to wirelessly transmit data about the chemical conditions of the ear to an external receiver.

“In the past, people have thought that the space where the high potential is located is inaccessible for implantable devices, because potentially it’s very dangerous if you encroach on it,” said Stankovic, an otologic surgeon at MEEI and Massachusetts General Hospital. “We have known for 60 years that this battery exists and that it’s really important for normal hearing, but nobody has attempted to use this battery to power useful electronics.”

The ear converts a mechanical force — the vibration of the eardrum — into an electrochemical signal that can be processed by the brain; the biological battery is the source of that signal’s current. Located in the part of the ear called the cochlea, the battery chamber is divided by a membrane, some of whose cells are specialized to pump ions. An imbalance of potassium and sodium ions on opposite sides of the membrane, together with the particular arrangement of the pumps, creates an electrical voltage.

Although the voltage is the highest in the body (outside of individual cells, at least), it’s still very low. Moreover, in order not to disrupt hearing, a device powered by the biological battery can harvest only a small fraction of its power. Low-power chips, however, are precisely the area of expertise of Anantha Chandrakasan’s group at MIT’s Microsystems Technology Laboratories (MTL).

The MTL researchers — Chandrakasan, who heads MIT’s Department of Electrical Engineering and Computer Science; his former graduate student Patrick Mercier, who’s now an assistant professor at the University of California at San Diego; and Saurav Bandyopadhyay, a graduate student in Chandrakasan’s group — equipped their chip with an ultralow-power radio transmitter: After all, an implantable medical monitor wouldn’t be much use if there were no way to retrieve its measurements.

But while the radio is much more efficient than those found in cellphones, it still couldn’t run directly on the biological battery. So the MTL chip also includes power-conversion circuitry — like the boxy plug on a phone charger — that gradually builds up charge in a capacitor. The voltage of the biological battery fluctuates, but it would take the control circuit somewhere between 40 seconds and four minutes to amass enough charge to power the radio. Thus, the frequency of the signal itself indicated electrochemical properties of the inner ear.

To reduce its power consumption, the control circuit had to be drastically simplified, but like the radio, it still required a higher voltage than the biological battery could provide. Once the control circuit was operational, it could drive itself; the problem was getting it up and running.

The MTL researchers solve that problem with a one-time burst of radio waves. “In the very beginning, we need to kick-start it,” Chandrakasan says. “Once we do that, we can be self-sustaining. The control runs off the output.”

Stankovic, who maintains an affiliation with HST, and Lysaght implanted electrodes attached to the MTL chip on both sides of the membrane in the biological battery of each guinea pig’s ear. In the experiments, the chip itself remained outside the guinea pig’s body, but it’s small enough to nestle in the cavity of the middle ear.

Cliff Megerian, chairman of the otolaryngology department at Case Western Reserve University, says that he sees three possible applications of the researchers’ work: in cochlear implants, diagnostics and implantable hearing aids. “The fact that you can generate the power for a low voltage from the cochlea itself raises the possibility of using that as a power source to drive a cochlear implant,” Megerian says. “Imagine if we were able to measure that voltage in various disease states. There would potentially be a diagnostic algorithm for aberrations in that electrical output.”

“I’m not ready to say that the present iteration of this technology is ready,” Megerian cautions. But he adds that, “If we could tap into the natural power source of the cochlea, it could potentially be a driver behind the amplification technology of the future.”

The work was funded in part by the Focus Center Research Program, the National Institute on Deafness and Other Communication Disorders, and the Bertarelli Foundation.

Larry Hardesty is a science writer at the MIT News Office.

Taken from http://hms.harvard.edu/content/harnessing-ear-power.